

The first post, 2024
Where it started
2018 to 2024
I spent six years working at Laurel Skin & Beauty. Front of house, the diary, the clients, the products, and eventually the social media. It was a small business, and I saw every day how much the owner had to carry and how little time was left over for the part that actually brings people through the door.
Around 2021 I started running the socials properly. Planning, shooting on my phone, posting, watching what landed. When a post worked, the phone rang. That was the moment the penny dropped for me: content isn't decoration, it's the thing that fills the diary.
When a post worked, the phone rang.




